Gyourko, J., M. Kahn and J. Tracy (1999), “Quality of life and environmental comparisons,” Handbook of Regional and Urban Economics, Vol. 3, 1413-1454.
Green, R., S. Malpezziand S. Mayo (2005), “Metropolitan-Specific Estimates of the Price Elasticity of Supply of Housing, and Their Sources,” American Economic Review, 95 (2), 334-339.
六、引用書籍內文章,文章作者與書籍作者非同一位。
【英文】
Terasvirta, T. (1998), “Modelling Economic Relationships with Smooth Transition Regressions,” in Handbook of Applied Economic Statistics, A. Ullah and D. E. A. Giles eds.New York: Marcel Dekker, 507–552.
七、如果同一位作者出現超過一次。用四個破折號(不要用底線),來代替每個作者的名字。
【英文】
Hennig-Thurau, Thorsten, Mark B. Houston, and Srihari Sridhar (2006), “Can Good Marketing Carry a Bad Product? Evidence from the Motion Picture Industry,” Marketing Letters, 17(3), 205-219.
—-, —-, and Gianfranco Walsh (2006), “The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry,” Journal of the Academy of Marketing Science, 34(4), 559-575.
—-, Victor Henning, Henrik Sattler, Felix Eggers, and Mark B. Houston (2007), “The Last Picture Show? Timing and Order of Movie Distribution Channels,” Journal of Marketing, 71(October), 63-83.
Day, George (1981a), “Analytical Approaches to Strategic Market Planning,” in Review of Marketing, Ben Enis and Kenneth J. Roering, eds. Chicago: American Marketing Association, 89-105.
—- (1981b), “The Product Life Cycle: Analysis and Applications Issues,” Journal of Marketing, 45(Fall), 60-67.
九、未出版之研究報告
【英文】
Friedman, Jamie, Thomas P. Berquist, Chris Debiase, Steven Kahl, and Cheng Lim (2001), “Technology: B2B Software,” research report, Goldman Sachs (February 23).
Srivastava, Rajendra K., David J. Reibstein, and Rogesh V. Joshi (2006), “Linking Marketing Metrics to Financial Performance,” technical paper, Zyman Institute of Brand Science.
Coughlin, Maureen (1980), “Fear of Success: Reaction to Advertising Stimuli and Intention to Purchase,” doctoral dissertation, Department of Marketing, City University of New York.
Ellison, Glenn (2005), “Bounded Rationality in Industrial Organization,” paper presented at the 2005 Econometric Society World Congress, University College London (August 19-24).
Ausubel, Lawrence M. (1997), “An Efficient Ascending-Bid Auction for Multiple Objects,” University ofMarylandFaculty Working Paper, 97–106.
Xu, Haoping and Jian Zhou (2008), “The Value of Political Connections: Chinese Evidence,” SSRN working paper, (September 12), (accessed September 4, 2010), [available at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1267472].
十三、引用網頁
【中文】
教育部統計處 (2009),「主要統計表」,(取得日期:2009 年9 月1 日),[available at http://www.edu.tw/ statistics/content.aspx?site_content_sn=8869] 。
【英文】
Launer, Christine (1996), “More Than Name at Stake When Choosing Trademark,” Puget Sound Business Journal, (June 28), (accessed November 21, 2005), [available at http:// www.bizjournals.com/seattle/stories/1996/07/01/smallb9.html].
Smith, Julie (2004), “I Am a Marketer,” (accessed June 26, 2004), [available at http://www.mar ketingscool.com].
十四、中譯書
【中文】
李明軒與邱如美譯 (1999),競爭優勢。台北:天下文化。譯自Porter, Michael E. (1985), Competitive Advantages.New York: The Free Press.